Wednesday, 14 December 2011
eds evaluation
1)
The media project that we created was a music video for a song that currently doesnt have a video. we used existing media products to gain inspiration for our media project including our digi packs. We aimed to create a video that looked proffesional and would be able to challenge current forms of media. By analysing professional products we were able to see what we had to achieve to create a succesful product which consumers would want to watch and purchase. The proffessional products were from all types of genre, this gave us a wide spectrum of ideas to work with and develop so we could challenge current media forms. We also used theory such as goodwins points, this gave us the knowledge to compose our music video. It also enabled us to set benchmarks of what to achieve whilst creating our project. The genre of our product is romance, we had to watch videos from similar bands as to know what would be expected and what would sell in the real world.
2)
The combination of our main product and the two ancillary tasks work well as a marketing package. the ancillary tasks were designed to promote our music video. they have been created to lure in the potential buyer, all three products compliment each other well and have been designed to from the start. We deliberately used screen shots from our music video because real media forms do this because people are more likely to recognise an image from a video they have watched, it will lure more people in. The image on the front of the digipacks portrays a feeling of glamour and presence, yet it also creates a feeling of sorrow and longing as the artisit looks sad and lonely, this was done to fit in with the song that we chose. The image is successful at attracting our target audience as the ancillary tasks we produced are alluring and draw the attention of potential buyers. they are alluring due to the soft text fonts and colours we used and the image of a girl left alone.
3)
Feedback from people who have viewed our products has been varied with both good and bad points, this is what we expected and hoped for. The initial feedback on our proposed ideas was enthusiastic but slightly skepticle on some of the shots that we aimed to achieve. the feedback from the cough cut highlighted several changes that we needed to do. we wanted critical feedback so we knew what people liked and disliked and how we could possibly alter things to the consumer wants. The final version of the video recieved very positive feedback, wih people agreeing that all previous faults had been adressed and altered with the best possible outcome. Peers who hadnt previously seen the rough cut thought the acting and lip synching was very proffessional and so was the filming and editing techniques that had been used.
The media project that we created was a music video for a song that currently doesnt have a video. we used existing media products to gain inspiration for our media project including our digi packs. We aimed to create a video that looked proffesional and would be able to challenge current forms of media. By analysing professional products we were able to see what we had to achieve to create a succesful product which consumers would want to watch and purchase. The proffessional products were from all types of genre, this gave us a wide spectrum of ideas to work with and develop so we could challenge current media forms. We also used theory such as goodwins points, this gave us the knowledge to compose our music video. It also enabled us to set benchmarks of what to achieve whilst creating our project. The genre of our product is romance, we had to watch videos from similar bands as to know what would be expected and what would sell in the real world.
2)
The combination of our main product and the two ancillary tasks work well as a marketing package. the ancillary tasks were designed to promote our music video. they have been created to lure in the potential buyer, all three products compliment each other well and have been designed to from the start. We deliberately used screen shots from our music video because real media forms do this because people are more likely to recognise an image from a video they have watched, it will lure more people in. The image on the front of the digipacks portrays a feeling of glamour and presence, yet it also creates a feeling of sorrow and longing as the artisit looks sad and lonely, this was done to fit in with the song that we chose. The image is successful at attracting our target audience as the ancillary tasks we produced are alluring and draw the attention of potential buyers. they are alluring due to the soft text fonts and colours we used and the image of a girl left alone.
3)
Feedback from people who have viewed our products has been varied with both good and bad points, this is what we expected and hoped for. The initial feedback on our proposed ideas was enthusiastic but slightly skepticle on some of the shots that we aimed to achieve. the feedback from the cough cut highlighted several changes that we needed to do. we wanted critical feedback so we knew what people liked and disliked and how we could possibly alter things to the consumer wants. The final version of the video recieved very positive feedback, wih people agreeing that all previous faults had been adressed and altered with the best possible outcome. Peers who hadnt previously seen the rough cut thought the acting and lip synching was very proffessional and so was the filming and editing techniques that had been used.
Thursday, 8 December 2011
Evaluation of students music video from this year
T1-33
From looking at T1-33 we saw how much effort was put in from the actor and how well they did to make sure the lip syncing was fitting in with the music played. There was a good variety of shots used to represent the artist along with different costumes throughout. The different lighting and colour used was really good and made it look really professional.
The things we would suggest is possibly a couple more locations and maybe a story line. However overall it is really good and does look like its professional.
From looking at T1-33 we saw how much effort was put in from the actor and how well they did to make sure the lip syncing was fitting in with the music played. There was a good variety of shots used to represent the artist along with different costumes throughout. The different lighting and colour used was really good and made it look really professional.
The things we would suggest is possibly a couple more locations and maybe a story line. However overall it is really good and does look like its professional.
Lesson plan 8/11/12
The plan for today was to finish of the last of our directors commentary. Due to needing a extra bit of time we are able to finish it of completely. We also plan to make sure everything is on the blog and put final touches to anything that is incomplete.
7/12/11
As a group we have to carry on editing the music video together to enable us to finish it by the end of the lesson. We have included some of the music under the titles and also added more clips into the evaluation.
Monday, 5 December 2011
Lesson Plan 5/12/11
Today we plan to-
- Add clips from our music video to the time line
- add images in general of what we have included
- Attempt to add in some effects
Thursday, 1 December 2011
Lesson Plan 2/12/11
Today we had to film our directors commentary in one of the studios. Charlotte and Chris had created a script which we were to follow but when it actually came to it, we found it easier to just talk on the spot about what we had achieved whilst creating our music video and ancillary tasks whilst rembering some of the kay points we had put into the script. We covered all aspects from the first ideas to the distribution of our creations. In total we have about 6 minutes worth of talking which will be able to give us enought to be able to achieve are evaluation.
Once we got back to the class room we started to edit together the evalaution. Due to Abbie not being here Chris took her role. We hope for her to be able to do a talk over during next lesson to enable her to be included.
Once we got back to the class room we started to edit together the evalaution. Due to Abbie not being here Chris took her role. We hope for her to be able to do a talk over during next lesson to enable her to be included.
Tuesday, 29 November 2011
Charlotte Evaluation
1. In what ways does your media product use, develop or challenge forms and
conventions of real media products ?
Our music video challenges other forms of music videos through use of different conventions and transitions. The song we chose to do was You are the moon" by The Hush Sound. It is a Indie pop band who produced this slow and sad song.Through planning a lot and developing new and old skills we were able to have a clear vision of what we wanted to produce. We spent a lot of time looking at different music videos such as Beyonce 'Best thing i never had' Adele and Christina Perri 'Jar of hearts'. Through looking at these it gave us inspiration towards what we wanted to include and make.
We also spent a lot time looking at costumes used and what kind of angles and pictures we could include to develop the music video as a whole. After talking to the teachers we had realised that clips needed to be quiet quick and alot of them in order for our audience to keep focused on the music video as a whole. Therefore we went back to basics and looked at what we could include.
Along with this we noticed that the main focus had to be on the singer and alot of close ups of her face needed to be included these tend to be used throughout all music videos. Transitions such as slow motion also enabled to show the past from the present.
Our main aim as a group was to create a professional music video which ran smoothly whilst meeting the aims of the task. We feel that although there were certain things we may have liked to include after feedback we were satisfied we met the needs of our audience along with thinking about the Goodwin's points.
2. How effective is the combination of your main product and ancillary texts?
The main thing we considered whilst doing all three of the tasks was the artist. We knew we had to include her in all 3 and promote them as the main person. As a group we always had clear ideas of what we wanted and although sometimes we had different ideas we worked as a group to pick the best one and get our ideas across.
The images used for the magazine advert and digi pack were taken from the music video itself. At first we did plan to go out and take more professional images which would promote her as an artist however due to difficult circumstances we had to use images from the music video and try are best to make sure they were professional.
We again spent time looking at previous artists magazine adverts and CD covers. Kelly Rowland was the person i researched into and looked at. Are magazine is totally a different feel and image. We knew that if someone saw the advert in a magazine and went to buy it they wouldn't be getting something different in the music video.
We decided to do something different form other groups and use a QR code. This enabled are audience to be able to link back to our website( Blog) and read up-to-date information on The Hush Sound.
3. What have you learnt from your audience feedback?
As a group we were given alot of positive feedback from others. We feel having competition in the class made us plan more and work a lot harder for ours to be the best it could be and well thought out. Our pitch covered nearly all aspects of planning with plans set out for each lesson. The feedback was a great way for us to see what others felt and feel about our music video and get both the good and bad points and improve it ready for the deadline.
First of all we had to rough cut which gave us a real idea of where we could improve and what was going wrong. After watching it back ourselves we saw things we didn't quiet like. Things such as clips being to short and clips not running smoothly. Of course we knew that we needed close ups of Abbie and we really did try hard to get Abbie into the role of the artist. Both Abbie and Ed worked well together with the acting and really made us believe in what we were seeing.
There were also alot of good points like the lip syncing being convincing and our storyline being well thought out. This was all down to good planning and really thinking about every second of the music video.
Again we got comments for our final peace which again some we agreed with and others we didn't. We learnt through talking to nick how clips really do need to be quick and alot of them to keep the audience engaged with what is on screen.
From personal point of view i have learnt how much time it takes to put together the music video and how limited you are to meeting a deadline. I also realised how many clips you had to have to get just one that could go in. As a group we ended up with 100 clips and we only used about 20 and most of them had about 30 seconds of clip used. If i was given the opportunity to add anything to it, it would be more transitions with 3 clips shown at one time.
4. How did you use new media technologies in the construction and research planning and evaluation stages?
We spent a lot of planning and time looking into what kind of transitions we may include and filters on final cut express. It was a struggle at first to work final cut however once we were in the swing of things it became easy. Using this programme enabled us to put together a processional peace of work. If lighting was bad we were able to amend it through this programme to fit into the right sense of feel for the music video. We went on you tube to research into some of the teqniues we may consider to use and these showed us how to make them work on our own work.
The blog was possible the best peace of planning equipment we used. This became the main thing we put ideas and thoughts on. We spent ages updating every last detail we had so that if someone was to read it they would see the idea very clearly. We still even after the work has been done blog what we plan to do in the lessons up to our evaluation in order for us all to be aware of what is happening each lesson.
We were very lucky equipment wise as we were able to have HD cameras and still cameras which enabled us to get high quality images. This made it better for ourselves so when we see it up on the big screen and it has been stretched it wont look bad of fuzzy. This helped us construct our music video together.
Lastly was photo shop, this was used through out digi pack and magazine tasks. This was possibly the worst programme as a group we had to use. We all struggles to get our heads around it. However with a lot of patience and time we managed to put together a peace of work we were happy with. We kept asking for feedback to make sure we were getting our work right and also did research again in to different filters and special effects we could use throughout.
conventions of real media products ?
Our music video challenges other forms of music videos through use of different conventions and transitions. The song we chose to do was You are the moon" by The Hush Sound. It is a Indie pop band who produced this slow and sad song.Through planning a lot and developing new and old skills we were able to have a clear vision of what we wanted to produce. We spent a lot of time looking at different music videos such as Beyonce 'Best thing i never had' Adele and Christina Perri 'Jar of hearts'. Through looking at these it gave us inspiration towards what we wanted to include and make.
We also spent a lot time looking at costumes used and what kind of angles and pictures we could include to develop the music video as a whole. After talking to the teachers we had realised that clips needed to be quiet quick and alot of them in order for our audience to keep focused on the music video as a whole. Therefore we went back to basics and looked at what we could include.
Along with this we noticed that the main focus had to be on the singer and alot of close ups of her face needed to be included these tend to be used throughout all music videos. Transitions such as slow motion also enabled to show the past from the present.
Our main aim as a group was to create a professional music video which ran smoothly whilst meeting the aims of the task. We feel that although there were certain things we may have liked to include after feedback we were satisfied we met the needs of our audience along with thinking about the Goodwin's points.
2. How effective is the combination of your main product and ancillary texts?
The main thing we considered whilst doing all three of the tasks was the artist. We knew we had to include her in all 3 and promote them as the main person. As a group we always had clear ideas of what we wanted and although sometimes we had different ideas we worked as a group to pick the best one and get our ideas across.
The images used for the magazine advert and digi pack were taken from the music video itself. At first we did plan to go out and take more professional images which would promote her as an artist however due to difficult circumstances we had to use images from the music video and try are best to make sure they were professional.
We again spent time looking at previous artists magazine adverts and CD covers. Kelly Rowland was the person i researched into and looked at. Are magazine is totally a different feel and image. We knew that if someone saw the advert in a magazine and went to buy it they wouldn't be getting something different in the music video.
We decided to do something different form other groups and use a QR code. This enabled are audience to be able to link back to our website( Blog) and read up-to-date information on The Hush Sound.
3. What have you learnt from your audience feedback?
As a group we were given alot of positive feedback from others. We feel having competition in the class made us plan more and work a lot harder for ours to be the best it could be and well thought out. Our pitch covered nearly all aspects of planning with plans set out for each lesson. The feedback was a great way for us to see what others felt and feel about our music video and get both the good and bad points and improve it ready for the deadline.
First of all we had to rough cut which gave us a real idea of where we could improve and what was going wrong. After watching it back ourselves we saw things we didn't quiet like. Things such as clips being to short and clips not running smoothly. Of course we knew that we needed close ups of Abbie and we really did try hard to get Abbie into the role of the artist. Both Abbie and Ed worked well together with the acting and really made us believe in what we were seeing.
There were also alot of good points like the lip syncing being convincing and our storyline being well thought out. This was all down to good planning and really thinking about every second of the music video.
Again we got comments for our final peace which again some we agreed with and others we didn't. We learnt through talking to nick how clips really do need to be quick and alot of them to keep the audience engaged with what is on screen.
From personal point of view i have learnt how much time it takes to put together the music video and how limited you are to meeting a deadline. I also realised how many clips you had to have to get just one that could go in. As a group we ended up with 100 clips and we only used about 20 and most of them had about 30 seconds of clip used. If i was given the opportunity to add anything to it, it would be more transitions with 3 clips shown at one time.
4. How did you use new media technologies in the construction and research planning and evaluation stages?
We spent a lot of planning and time looking into what kind of transitions we may include and filters on final cut express. It was a struggle at first to work final cut however once we were in the swing of things it became easy. Using this programme enabled us to put together a processional peace of work. If lighting was bad we were able to amend it through this programme to fit into the right sense of feel for the music video. We went on you tube to research into some of the teqniues we may consider to use and these showed us how to make them work on our own work.
The blog was possible the best peace of planning equipment we used. This became the main thing we put ideas and thoughts on. We spent ages updating every last detail we had so that if someone was to read it they would see the idea very clearly. We still even after the work has been done blog what we plan to do in the lessons up to our evaluation in order for us all to be aware of what is happening each lesson.
We were very lucky equipment wise as we were able to have HD cameras and still cameras which enabled us to get high quality images. This made it better for ourselves so when we see it up on the big screen and it has been stretched it wont look bad of fuzzy. This helped us construct our music video together.
Lastly was photo shop, this was used through out digi pack and magazine tasks. This was possibly the worst programme as a group we had to use. We all struggles to get our heads around it. However with a lot of patience and time we managed to put together a peace of work we were happy with. We kept asking for feedback to make sure we were getting our work right and also did research again in to different filters and special effects we could use throughout.
Monday, 28 November 2011
Chris' Individual Response To Evaluation Questions
1.
The media product that we have created being a music video of 'The Hush Sound - We Are The Moon' develops and challenges the conventions of real media products due to the research, planning and production that we have gone through to produce our music video and this enabled us to appeal to the conventions and target audience of our product and suit the style and genre of the song itself.
When researching different characteristics of real music video products, we established the great need for shot variety and movement and so used and developed the conventions of this within our music video. We also established the importance of Goodwin's Music Video Analysis Points and how they create a more professional and effective music video production.
An important aspect of Goodwin's theory is that there is a strong relationship between the lyrics and the visuals being demonstrated and that the product is in-keeping with the genre characteristics such as having close and extreme close-up shot types being utilised commonly throughout the duration of the Video and also that it is important to add in some inter textual references of the artist(s) and also adding depth by having the singer looking into the camera and as if they are looking out beyond the screen as this creates an effective visual for the viewer and audience for the music video and we thought that it would make the video look more professional.
Due to the genre of our music video being a love song and having an element of romanticism with a slow tempo, the characteristics required within our video were that we used and developed similar conventions to those in real media products that we had previously researched and thought about. We utilised colour effects and filters and created an effect whereby we matched the tempo of the song being slow and the footage that we had captured to create an effective and professional looking part of the music video which worked will in accordance with the music and the lyrics, still continuing to be synced.
2.
The combination of the main music video and the ancillary Digi Pack and Magazine Advert in my view is effective as they all convey a professional looking set of promotion for our products with packaging and an outer casing appealing to the target market and the customers and consumers that we have aimed our products at. We have given and created a consistent view of the style that we are evoking as we ensured that we maintained a house style throughout the separate products to ensure continuity through having consistent font types, colouring and effects and also to ensure that people and the customers can become aware of our style and we can attain some brand/product awareness and association for our product portfolio of The Music Video itself, the DVD and the Magazine Advert.
For the front of the our Digi-Pack and Magazine Advertisement, we used an enticing and alluring image to ensure that the products would stand out and to allow them to be unique and be differentiated from the others in the market place, additionally when going through the planning and development processes looked through a range of font styles to enable us to find a suitable type that would appeal to the conventions of our media product and the genre and also our audience. The effective ancillary products along with our main media product being the Music Video are successful and should attract our target audience due to the layout, the structure and the format to which they have been created with.
3.
After some audience feedback on our Music Video Media Product throughout different stages of our planning, development, planning and distribution process to get a range of viewpoints and opinions from both teacher's and our peer groups and classmates and we have discovered that receiving some construcvtive comments and critisisms from a different range of people has been very effective and useful for us as a group as it has allowed us to develop and create a more professional looking end product because of the feedback.
From the feedback, during the different parts of the process, we have been able to attain comments during the development process, at a rough cut point and then feedback after the final product has been created. At each of these points, we were able to achieve after the points in time a greater variety of more professional shot types, a wider range of locations, more shot movements, effects and also techniques being used.-
4.
Throughout the stages of planning research, development and construction of our media product(s) we have used new media technologies to aid our progress and to allow us to very effectively carry out tasks and create a product of higher quality, with the use of professional standard effects and filters and also with a structured layout and format of timescales, delegation of tasks to carry out on different Mac's or days before which the task was to be completed and we were able to get a good understanding of deadlines and who or what need to be done.
The technologies that we have utilised while creating our Music Video and Ancillary Products enabled us to make a very successful and professional product appealing to our genre and the target audience. Throughout the planning, research, development and contruction stages of the process that we have gone through on the journey to creating our media products we have used Blogger where we have been able to research videos and images and analyse real world media product examples, link and upload footage and ancillary footage and log our progress with feedback as we go along and also to find and create objectives which need to be achieved with time deadlines to allow us to have been structured and organised in our work throughout the different stages of the process.
Additionally we used Final Cut Express for the editing of our footage where we were able to add effects, filters and motion which allowed us to alter timing and transitions within our clips to make them look more professional and give them authenticity and allow us to ensure that they appealed to the conventions of our genre and style that we wished to evoke. We also used Photoshop for photo effects, blurring and for the main production of the Ancillary tasks consisting of the Magazine Advertisement and the Digi Pack. Additionally, while carrying out the filming and creating the footage for our music video we used Sony HD Video Camcorders with fantastic quality and definition and therefore allowing and helping us to film and create clear footage to make a stunning Music Video product which will hopefully be very successful.
Using new technologies for the creation and development of our tasks has really allowed us to create professional looking products with potential in the real world of music and media.
We decided to do something different form other groups and use a QR code. This enabled are audience to be able to link back to our website( Blog) and read up-to-date information on The Hush Sound
The media product that we have created being a music video of 'The Hush Sound - We Are The Moon' develops and challenges the conventions of real media products due to the research, planning and production that we have gone through to produce our music video and this enabled us to appeal to the conventions and target audience of our product and suit the style and genre of the song itself.
When researching different characteristics of real music video products, we established the great need for shot variety and movement and so used and developed the conventions of this within our music video. We also established the importance of Goodwin's Music Video Analysis Points and how they create a more professional and effective music video production.
An important aspect of Goodwin's theory is that there is a strong relationship between the lyrics and the visuals being demonstrated and that the product is in-keeping with the genre characteristics such as having close and extreme close-up shot types being utilised commonly throughout the duration of the Video and also that it is important to add in some inter textual references of the artist(s) and also adding depth by having the singer looking into the camera and as if they are looking out beyond the screen as this creates an effective visual for the viewer and audience for the music video and we thought that it would make the video look more professional.
Due to the genre of our music video being a love song and having an element of romanticism with a slow tempo, the characteristics required within our video were that we used and developed similar conventions to those in real media products that we had previously researched and thought about. We utilised colour effects and filters and created an effect whereby we matched the tempo of the song being slow and the footage that we had captured to create an effective and professional looking part of the music video which worked will in accordance with the music and the lyrics, still continuing to be synced.
2.
The combination of the main music video and the ancillary Digi Pack and Magazine Advert in my view is effective as they all convey a professional looking set of promotion for our products with packaging and an outer casing appealing to the target market and the customers and consumers that we have aimed our products at. We have given and created a consistent view of the style that we are evoking as we ensured that we maintained a house style throughout the separate products to ensure continuity through having consistent font types, colouring and effects and also to ensure that people and the customers can become aware of our style and we can attain some brand/product awareness and association for our product portfolio of The Music Video itself, the DVD and the Magazine Advert.
For the front of the our Digi-Pack and Magazine Advertisement, we used an enticing and alluring image to ensure that the products would stand out and to allow them to be unique and be differentiated from the others in the market place, additionally when going through the planning and development processes looked through a range of font styles to enable us to find a suitable type that would appeal to the conventions of our media product and the genre and also our audience. The effective ancillary products along with our main media product being the Music Video are successful and should attract our target audience due to the layout, the structure and the format to which they have been created with.
3.
After some audience feedback on our Music Video Media Product throughout different stages of our planning, development, planning and distribution process to get a range of viewpoints and opinions from both teacher's and our peer groups and classmates and we have discovered that receiving some construcvtive comments and critisisms from a different range of people has been very effective and useful for us as a group as it has allowed us to develop and create a more professional looking end product because of the feedback.
From the feedback, during the different parts of the process, we have been able to attain comments during the development process, at a rough cut point and then feedback after the final product has been created. At each of these points, we were able to achieve after the points in time a greater variety of more professional shot types, a wider range of locations, more shot movements, effects and also techniques being used.-
4.
Throughout the stages of planning research, development and construction of our media product(s) we have used new media technologies to aid our progress and to allow us to very effectively carry out tasks and create a product of higher quality, with the use of professional standard effects and filters and also with a structured layout and format of timescales, delegation of tasks to carry out on different Mac's or days before which the task was to be completed and we were able to get a good understanding of deadlines and who or what need to be done.
The technologies that we have utilised while creating our Music Video and Ancillary Products enabled us to make a very successful and professional product appealing to our genre and the target audience. Throughout the planning, research, development and contruction stages of the process that we have gone through on the journey to creating our media products we have used Blogger where we have been able to research videos and images and analyse real world media product examples, link and upload footage and ancillary footage and log our progress with feedback as we go along and also to find and create objectives which need to be achieved with time deadlines to allow us to have been structured and organised in our work throughout the different stages of the process.
Additionally we used Final Cut Express for the editing of our footage where we were able to add effects, filters and motion which allowed us to alter timing and transitions within our clips to make them look more professional and give them authenticity and allow us to ensure that they appealed to the conventions of our genre and style that we wished to evoke. We also used Photoshop for photo effects, blurring and for the main production of the Ancillary tasks consisting of the Magazine Advertisement and the Digi Pack. Additionally, while carrying out the filming and creating the footage for our music video we used Sony HD Video Camcorders with fantastic quality and definition and therefore allowing and helping us to film and create clear footage to make a stunning Music Video product which will hopefully be very successful.
Using new technologies for the creation and development of our tasks has really allowed us to create professional looking products with potential in the real world of music and media.
We decided to do something different form other groups and use a QR code. This enabled are audience to be able to link back to our website( Blog) and read up-to-date information on The Hush Sound
Script For Evaluation
Hello, Good Morning/Afternoon/ Evening - We are The Hush Long Road Sound
As a group we have all had different contributions to collaborate and create a professional looking music video. Although at times we found things hard, we still focused on the task and worked together to come to an agreement. Overall we are happy with our music video and will now talk about the planning to distribution process.
1. In what ways does your media product use, develop or challenge forms and conventions of real media products ? ( Abbie)
Our music video challenges other forms of music videos through use of different conventions and transitions. The song we chose to do was You are the moon" by The Hush Sound. It is a Indie pop band who produced this slow and sad song.Through planning a lot and developing new and old skills we were able to have a clear vision of what we wanted to produce. We spent a lot of time looking at different music videos such as Beyonce 'Best thing i never had' Adele and Christina Perri 'Jar of hearts'. Through looking at these it gave us inspiration towards what we wanted to include and make.
When researching different characteristics of real music video products, we established the great need for shot variety and movement and so used and developed the conventions of this within our music video. We also established the importance of Goodwin's Music Video Analysis Points and how they create a more professional and effective music video production.
Along with this we noticed that the main focus had to be on the singer and alot of close ups of her face needed to be included these tend to be used throughout all music videos. Transitions such as slow motion also enabled to show the past from the present.
An important aspect of Goodwin's theory is that there is a strong relationship between the lyrics and the visuals being demonstrated and that the product is in-keeping with the genre characteristics such as having close and extreme close-up shot types being utilised commonly throughout the duration of the Video and also that it is important to add in some inter textual references of the artist(s) and also adding depth by having the singer looking into the camera and as if they are looking out beyond the screen as this creates an effective visual for the viewer and audience for the music video and we thought that it would make the video look more professional.
2. How effective is the combination of your main product and ancillary texts? ( Ed)
The main thing we considered whilst doing all three of the tasks was the artist. We knew we had to include her in all 3 and promote them as the main person. As a group we always had clear ideas of what we wanted and although sometimes we had different ideas we worked as a group to pick the best one and get our ideas across.
The combination of the main music video and the ancillary Digi Pack and Magazine Advert in our view is effective as they all convey a professional looking set of promotion for our products with packaging and an outer casing appealing to the target market and the customers and consumers that we have aimed our products at. We have given and created a consistent view of the style that we are evoking as we ensured that we maintained a house style throughout the separate products to ensure continuity through having consistent font types, colouring and effects and also to ensure that people and the customers can become aware of our style and we can attain some brand/product awareness and association for our product portfolio of The Music Video itself, the DVD and the Magazine Advert.
For the front of the our Digi-Pack and Magazine Advertisement, we used an enticing and alluring image to ensure that the products would stand out and to allow them to be unique and be differentiated from the others in the market place, additionally when going through the planning and development processes looked through a range of font styles to enable us to find a suitable type that would appeal to the conventions of our media product and the genre and also our audience.
3. What have you learnt from your audience feedback? ( Charlotte)
After some audience feedback on our Music Video Media Product throughout different stages of our planning, development, construction and distribution process to get a range of viewpoints and opinions from both teacher's and our peer groups and classmates and we have discovered that receiving some constructive comments and criticisms from a different range of people has been very effective and useful for us as a group as it has allowed us to develop and create a more professional looking end product because of the feedback.
As a group we were given alot of positive feedback from others. We feel having competition in the class made us plan more and work a lot harder for ours to be the best it could be and well thought out.
First of all we had to rough cut which gave us a real idea of where we could improve and what was going wrong. After watching it back ourselves we saw things we didn't quiet like. Things such as clips being to short and clips not running smoothly. We needed close ups of Abbie and we really did try hard to get Abbie into the role of the artist (and in da ZONE :)). Both Abbie and Ed worked well together with the acting and really made us believe in what we were seeing.
From the feedback, during the different parts of the process, we have been able to attain comments during the development process, at a rough cut point and then feedback after the final product has been created. At each of these points, we were able to achieve after the points in time a greater variety of more professional shot types, a wider range of locations, more shot movements, effects and also techniques being used.
We decided to do something different form other groups and use a QR code. This enabled are audience to be able to link back to our website( Blog) and read up-to-date information on The Hush Sound.
4. How did you use new media technologies in the construction and research planning and evaluation stages? (Chris)
Throughout the stages of planning research, development and construction of our media product(s) we have used new media technologies to aid our progress and to allow us to very effectively carry out tasks and create a product of higher quality, with the use of professional standard effects and filters and also with a structured layout and format of timescales, delegation of tasks to carry out on different Mac's or days before which the task was to be completed and we were able to get a good understanding of deadlines and who or what need to be done.
The technologies that we have utilised while creating our Music Video and Ancillary Products enabled us to make a very successful and professional product appealing to our genre and the target audience. Throughout the planning, research, development and construction stages of the process that we have gone through on the journey to creating our media products we have used Blogger where we have been able to research videos and images and analyse real world media product examples, link and upload footage and ancillary footage and log our progress with feedback as we go along and also to find and create objectives which need to be achieved with time deadlines to allow us to have been structured and organised in our work throughout the different stages of the process.
Additionally we used Final Cut Express for the editing of our footage where we were able to add effects, filters and motion which allowed us to alter timing and transitions within our clips to make them look more professional and give them authenticity and allow us to ensure that they appealed to the conventions of our genre and style that we wished to evoke. We also used Photoshop for photo effects, blurring and for the main production of the Ancillary tasks consisting of the Magazine Advertisement and the Digi Pack. Additionally, while carrying out the filming and creating the footage for our music video we used Sony HD Video Camcorders with fantastic quality and definition and also therefore allowing and also
still cameras which enabled us to get high quality images helping us to film and create clear footage to make a stunning Music Video product which will hopefully be very successful.
Using new technologies for the creation and development of our tasks has really allowed us to create professional looking products with potential in the real world of music and media.
As a group we have all had different contributions to collaborate and create a professional looking music video. Although at times we found things hard, we still focused on the task and worked together to come to an agreement. Overall we are happy with our music video and will now talk about the planning to distribution process.
1. In what ways does your media product use, develop or challenge forms and conventions of real media products ? ( Abbie)
Our music video challenges other forms of music videos through use of different conventions and transitions. The song we chose to do was You are the moon" by The Hush Sound. It is a Indie pop band who produced this slow and sad song.Through planning a lot and developing new and old skills we were able to have a clear vision of what we wanted to produce. We spent a lot of time looking at different music videos such as Beyonce 'Best thing i never had' Adele and Christina Perri 'Jar of hearts'. Through looking at these it gave us inspiration towards what we wanted to include and make.
When researching different characteristics of real music video products, we established the great need for shot variety and movement and so used and developed the conventions of this within our music video. We also established the importance of Goodwin's Music Video Analysis Points and how they create a more professional and effective music video production.
Along with this we noticed that the main focus had to be on the singer and alot of close ups of her face needed to be included these tend to be used throughout all music videos. Transitions such as slow motion also enabled to show the past from the present.
An important aspect of Goodwin's theory is that there is a strong relationship between the lyrics and the visuals being demonstrated and that the product is in-keeping with the genre characteristics such as having close and extreme close-up shot types being utilised commonly throughout the duration of the Video and also that it is important to add in some inter textual references of the artist(s) and also adding depth by having the singer looking into the camera and as if they are looking out beyond the screen as this creates an effective visual for the viewer and audience for the music video and we thought that it would make the video look more professional.
2. How effective is the combination of your main product and ancillary texts? ( Ed)
The main thing we considered whilst doing all three of the tasks was the artist. We knew we had to include her in all 3 and promote them as the main person. As a group we always had clear ideas of what we wanted and although sometimes we had different ideas we worked as a group to pick the best one and get our ideas across.
The combination of the main music video and the ancillary Digi Pack and Magazine Advert in our view is effective as they all convey a professional looking set of promotion for our products with packaging and an outer casing appealing to the target market and the customers and consumers that we have aimed our products at. We have given and created a consistent view of the style that we are evoking as we ensured that we maintained a house style throughout the separate products to ensure continuity through having consistent font types, colouring and effects and also to ensure that people and the customers can become aware of our style and we can attain some brand/product awareness and association for our product portfolio of The Music Video itself, the DVD and the Magazine Advert.
For the front of the our Digi-Pack and Magazine Advertisement, we used an enticing and alluring image to ensure that the products would stand out and to allow them to be unique and be differentiated from the others in the market place, additionally when going through the planning and development processes looked through a range of font styles to enable us to find a suitable type that would appeal to the conventions of our media product and the genre and also our audience.
3. What have you learnt from your audience feedback? ( Charlotte)
After some audience feedback on our Music Video Media Product throughout different stages of our planning, development, construction and distribution process to get a range of viewpoints and opinions from both teacher's and our peer groups and classmates and we have discovered that receiving some constructive comments and criticisms from a different range of people has been very effective and useful for us as a group as it has allowed us to develop and create a more professional looking end product because of the feedback.
As a group we were given alot of positive feedback from others. We feel having competition in the class made us plan more and work a lot harder for ours to be the best it could be and well thought out.
First of all we had to rough cut which gave us a real idea of where we could improve and what was going wrong. After watching it back ourselves we saw things we didn't quiet like. Things such as clips being to short and clips not running smoothly. We needed close ups of Abbie and we really did try hard to get Abbie into the role of the artist (and in da ZONE :)). Both Abbie and Ed worked well together with the acting and really made us believe in what we were seeing.
From the feedback, during the different parts of the process, we have been able to attain comments during the development process, at a rough cut point and then feedback after the final product has been created. At each of these points, we were able to achieve after the points in time a greater variety of more professional shot types, a wider range of locations, more shot movements, effects and also techniques being used.
We decided to do something different form other groups and use a QR code. This enabled are audience to be able to link back to our website( Blog) and read up-to-date information on The Hush Sound.
4. How did you use new media technologies in the construction and research planning and evaluation stages? (Chris)
Throughout the stages of planning research, development and construction of our media product(s) we have used new media technologies to aid our progress and to allow us to very effectively carry out tasks and create a product of higher quality, with the use of professional standard effects and filters and also with a structured layout and format of timescales, delegation of tasks to carry out on different Mac's or days before which the task was to be completed and we were able to get a good understanding of deadlines and who or what need to be done.
The technologies that we have utilised while creating our Music Video and Ancillary Products enabled us to make a very successful and professional product appealing to our genre and the target audience. Throughout the planning, research, development and construction stages of the process that we have gone through on the journey to creating our media products we have used Blogger where we have been able to research videos and images and analyse real world media product examples, link and upload footage and ancillary footage and log our progress with feedback as we go along and also to find and create objectives which need to be achieved with time deadlines to allow us to have been structured and organised in our work throughout the different stages of the process.
Additionally we used Final Cut Express for the editing of our footage where we were able to add effects, filters and motion which allowed us to alter timing and transitions within our clips to make them look more professional and give them authenticity and allow us to ensure that they appealed to the conventions of our genre and style that we wished to evoke. We also used Photoshop for photo effects, blurring and for the main production of the Ancillary tasks consisting of the Magazine Advertisement and the Digi Pack. Additionally, while carrying out the filming and creating the footage for our music video we used Sony HD Video Camcorders with fantastic quality and definition and also therefore allowing and also
still cameras which enabled us to get high quality images helping us to film and create clear footage to make a stunning Music Video product which will hopefully be very successful.
Using new technologies for the creation and development of our tasks has really allowed us to create professional looking products with potential in the real world of music and media.
Lesson plan for 28/11/11
Plan for the lesson was to spend and hour writing out our evaluations. We would then each individually upload them and take the best points from each and make it into our script. We would then each individual answer one question each on camera which will give everyone the chance to voice there opinion.
Sunday, 27 November 2011
Director's Commentary Definition
A Director's Commentary is a descriptive account from the director of a perfomance/ produced product as it happens or has taken place and an opportunity for them to look back and take into considerartion the glory of hindsite and see what has gone well, maybe not so well and possible improvements for future productions.
This can be seen on the back of DVD's from time to time. They will play the film but the director will speak over it and explain what's going on and why they shot the angle the way they did.
This is an example of a director's commentary for a TV drama product which shows the type of analysis that we will have to draw from our video and also the split screen idea could work well as a possibility of being able to evaluate our product while showing some of the footage that we have captured.
This can be seen on the back of DVD's from time to time. They will play the film but the director will speak over it and explain what's going on and why they shot the angle the way they did.
This is an example of a director's commentary for a TV drama product which shows the type of analysis that we will have to draw from our video and also the split screen idea could work well as a possibility of being able to evaluate our product while showing some of the footage that we have captured.
Thursday, 24 November 2011
Lesson Plan for 24/11/11
Plan for the lesson:
- As a group we will use two computers one with magazine and one with digi pack
- We hope to complete the magazine
- We hope to complete the digi pack
- Start thinking about the evaluation next week
Wednesday, 23 November 2011
Analyse of Kelly Rowland Digipack
Through looking at the Kelly Rowland CD there are certain things about its construction which make it look professional. The images used on the CD are professionally taken and represent the artist very weel. The artist looking at the camera directly which will attract the audience to instantly know who it is. She has what looks like very expensive clothing which shows her music tends to represent over expensive production along with clothing. The Title has been shown and represented as eye catching.
On the back it has the play list of songs which be on it. Along with relevant logos and websites which are involved with the artists herself.
In our ancillary product, the digi pack we hope to use some of the logos already being used in this. We have also tried to represent our artist this way and show a playlist of things included on the disc.
Styles of writing choices
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