eds evaluation

1)
The media project that we created was a music video for a song that currently doesnt have a video. we used existing media products to gain inspiration for our media project including our digi packs. We aimed to create a video that looked proffesional and would be able to challenge current forms of media. By analysing professional products we were able to see what we had to achieve to create a succesful product which consumers would want to watch and purchase. The proffessional products were from all types of genre, this gave us a wide spectrum of ideas to work with and develop so we could challenge current media forms. We also used theory such as goodwins points, this gave us the knowledge to compose our music video. It also enabled us to set benchmarks of what to achieve whilst creating our project. The genre of our product is romance, we had to watch videos from similar bands as to know what would be expected and what would sell in the real world.

2)
The combination of our main product and the two ancillary tasks work well as a marketing package. the ancillary tasks were designed to promote our music video. they have been created to lure in the potential buyer, all three products compliment each other well and have been designed to from the start. We deliberately used screen shots from our music video because real media forms do this because people are more likely to recognise an image from a video they have watched, it will lure more people in. The image on the front of the digipacks portrays a feeling of glamour and presence, yet it also creates a feeling of sorrow and longing as the artisit looks sad and lonely, this was done to fit in with the song that we chose. The image is successful at attracting our target audience as the ancillary tasks we produced are alluring and draw the attention of potential buyers. they are alluring due to the soft text fonts and colours we used and the image of a girl left alone.

3)
Feedback from people who have viewed our products has been varied with both good and bad points, this is what we expected and hoped for. The initial feedback on our proposed ideas was enthusiastic but slightly skepticle on some of the shots that we aimed to achieve. the feedback from the cough cut highlighted several changes that we needed to do. we wanted critical feedback so we knew what people liked and disliked and how we could possibly alter things to the consumer wants. The final version of the video recieved very positive feedback, wih people agreeing that all previous faults had been adressed and altered with the best possible outcome. Peers who hadnt previously seen the rough cut thought the acting and lip synching was very proffessional and so was the filming and editing techniques that had been used.