Wednesday 21 September 2011

Analysis Of Product and Packaging for Madonna DigiPack

The digipack has a variety of different colours and textures on the cover and inside the pack.



There are interesting costumes highlighted on the cover and in additional pictures over the packaging of the DVD pack.

The product itself offers many of madonna's popular hits during the 90's. The videos that were made for this DVD have unconventional themes and costumes mirroring the time that now seem dated and slightly strange.


A difference from today's more popular style of music video is that in some of the videos she does not actually lip sync, however complying with the genre of Madonna's music there are dance routines and a strong narrative.


Additionally, in the videos by Madonna, there were few locations used and also the camera angles are in short supply and there is not a great deal of variety. In today's world of music and music videos, there are generally always a large variety of camera angles and many locations making the videos more interesting and giving them more depth.


The outer shell of the digipack seems to be unconventional.

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