Sunday 18 September 2011

Music Video Analysis of Michel Gondry's Works

The videos that we watched and analysed were:

Kylie Minogue - Come Into My World


A music video with a looping cycle, repetition of actions and an unconventional feel to it through the lack of shots but a full setting with many actions being carried out by characters on set. Additionally, due to the doubling of Kylie within the video, this creates an interesting and memorable element to the video and there are other elements and objects that double and continue to do so within the video as she does. This  creates an exiting video with very good continuity, a slightly strange concept but very well shot and carried out with very good planning and routines drafted and rehearsed appealing to the conventions of the genre of which Kylie is in, Pop where a routine is desired and it adds an enticing element to the video withdrawing it from being uninteresting.

The Foo Fighters - Everlong


This is a music video again having similarities to the first in that it has a very strange concept but with supernatural elements and different realities being connoted. In contrast with the video additionally, there is performance used within the video, however due to the genre of this group, which is rock this would be expected, however another contrast is that there are a number of quick cuts and a variety of shot types utilised within this video and also contrasting colours used to convey the different realities within the video. Similarly, this is quite an unconventional style of a music video, with a number of locations used, strange costumes and odd, supernatural happenings taking place. This gives the suggestion that the work of an Auteur is at foot as the control of the video is at his dispense and Michel Gondry is able to make almost anything happen to make a very grabbing, interesting and slightly odd video by the Foo Fighters.

The Chemical Brothers - Star Guitar

The music videos for this group and song is similarly unconventional and fitting to the style so far seen in the work of Michel Gondry. There is again an enticing narrative, strange and supernatural occurrences and split realities, going from dream state to what is real life. As the viewer, one is drawn to the video itself and almost detached from the song itself as the video is very interesting and different to most others with its quick pace, rapid cuts and shifts and fading used with many effects and colour changes. Additionally, as with the first video analysed, there is doubling of a character within the narrative of this music video creating another element and adding to the diversity of the music video itself also appealing to the genre of the group and also the style that they like to evoque which is a little zany. Similarly with the Foo fighters video, there is performance within the music video, however it being the work of Michel Gondry, it is connoted in an unconventional and interesting fashion making it more enticing and enjoyable to view.

White Stripes - Fell in Love With A Girl

This video is unlike any other that we had ever seen done by Michel Gondry or any other director due to the fact that it was all films using lego, this appealing to the unconventional style that Michel liked to utilise and build upon within the music videos that he directs. This video is amazingly put together and fantastically filmed and created with great continuity and still complying with the style that the white stripes like to have and the conventions of the genre, with some performance and some different light/ colour being used. There is a quick pace in the video and again quick cuts and a variety of angles used. It is a greatly memorable video and extremely enjoyable to watch.

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