Script For Evaluation

Hello, Good Morning/Afternoon/ Evening - We are The Hush Long Road Sound

As a group we have all had different contributions to collaborate and create a professional looking music video. Although at times we found things hard, we still focused on the task and worked together to come to an agreement. Overall we are happy with our music video and will now talk about the planning to distribution process.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products ? ( Abbie)


Our music video challenges other forms of music videos through use of different conventions and transitions. The song we chose to do was You are the moon" by The Hush Sound. It is a Indie pop band who produced this slow and sad song.Through planning a lot and developing new and old skills we were able to have a clear vision of what we wanted to produce. We spent a lot of time looking at different music videos such as Beyonce 'Best thing i never had' Adele and Christina Perri  'Jar of hearts'. Through looking at these it gave us inspiration towards what we wanted to include and make.


When researching different characteristics of real music video products, we established the great need for shot variety and movement and so used and developed the conventions of this within our music video. We also established the importance of Goodwin's Music Video Analysis Points and how they create a more professional and effective music video production.


Along with this we noticed that the main focus had to be on the singer and alot of close ups of her face needed to be included these tend to be used throughout all music videos. Transitions such as slow motion also enabled to show the past from the present.
An important aspect of Goodwin's theory is that there is a strong relationship between the lyrics and the visuals being demonstrated and that the product is in-keeping with the genre characteristics such as having close and extreme close-up shot types being utilised commonly throughout the duration of the Video and also that it is important to add in some inter textual references of the artist(s) and also adding depth by having the singer looking into the camera and as if they are looking out beyond the screen as this creates an effective visual for the viewer and audience for the music video and we thought that it would make the video look more professional.


2. How effective is the combination of your main product and ancillary texts? ( Ed)

The main thing we considered whilst doing all three of the tasks was the artist. We knew we had to include her in all 3 and promote them as the main person. As a group we always had clear ideas of what we wanted and although sometimes we had different ideas we worked as a group to pick the best one and get our ideas across.
The combination of the main music video and the ancillary Digi Pack and Magazine Advert in our view is effective as they all convey a professional looking set of promotion for our products with packaging and an outer casing appealing to the target market and the customers and consumers that we have aimed our products at. We have given and created a consistent view of the style that we are evoking as we ensured that we maintained a house style throughout the separate products to ensure continuity through having consistent font types, colouring and effects and also to ensure that people and the customers can become aware of our style and we can attain some brand/product awareness and association for our product portfolio of The Music Video itself, the DVD and the Magazine Advert. 

For the front of the our Digi-Pack and Magazine Advertisement, we used an enticing and alluring image to ensure that the products would stand out and to allow them to be unique and be differentiated from the others in the market place, additionally when going through the planning and development processes looked through a range of font styles to enable us to find a suitable type that would appeal to the conventions of our media product and the genre and also our audience.



3. What have you learnt from your audience feedback? ( Charlotte)
After some audience feedback on our Music Video Media Product throughout different stages of our planning, development, construction and distribution process to get a range of viewpoints and opinions from both teacher's and our peer groups and classmates and we have discovered that receiving some constructive comments and criticisms from a different range of people has been very effective and useful for us as a group as it has allowed us to develop and create a more professional looking end product because of the feedback.
As a group we were given alot of positive feedback from others. We feel having competition in the class made us plan more and work a lot harder for ours to be the best it could be and well thought out.

First of all we had to rough cut which gave us a real idea of where we could improve and what was going wrong. After watching it back ourselves we saw things we didn't quiet like. Things such as clips being to short and clips not running smoothly. We needed close ups of Abbie and we really did try hard to get Abbie into the role of the artist (and in da ZONE :)). Both Abbie and Ed worked well together with the acting and really made us believe in what we were seeing.
From the feedback, during the different parts of the process, we have been able to attain comments during the development process, at a rough cut point and then feedback after the final product has been created. At each of these points, we were able to achieve after the points in time a greater variety of more professional shot types, a wider range of locations, more shot movements, effects and also techniques being used.

We decided to do something different form other groups and use a QR code. This enabled are audience to be able to link back to our website( Blog) and read up-to-date information on The Hush Sound.

4. How did you use new media technologies in the construction and research planning and evaluation stages? (Chris) 

Throughout the stages of planning research, development and construction of our media product(s) we have used new media technologies to aid our progress and to allow us to very effectively carry out tasks and create a product of higher quality, with the use of professional standard effects and filters and also with a structured layout and format of timescales, delegation of tasks to carry out on different Mac's or days before which the task was to be completed and we were able to get a good understanding of deadlines and who or what need to be done.

The technologies that we have utilised while creating our Music Video and Ancillary Products enabled us to make a very successful and professional product appealing to our genre and the target audience. Throughout the planning, research, development and construction stages of the process that we have gone through on the journey to creating our media products we have used Blogger where we have been able to research videos and images and analyse real world media product examples, link and upload footage and ancillary footage and log our progress with feedback as we go along and also to find and create objectives which need to be achieved with time deadlines to allow us to have been structured and organised in our work throughout the different stages of the process.

Additionally we used Final Cut Express for the editing of our footage where we were able to add effects, filters and motion which allowed us to alter timing and transitions within our clips to make them look more professional and give them authenticity and allow us to ensure that they appealed to the conventions of our genre and style that we wished to evoke. We also used Photoshop for photo effects, blurring and for the main production of the Ancillary tasks consisting of the Magazine Advertisement and the Digi Pack. Additionally, while carrying out the filming and creating the footage for our music video we used Sony HD Video Camcorders with fantastic quality and definition and also  therefore allowing and also
still cameras which enabled us to get high quality images helping us to film and create clear footage to make a stunning Music Video product which will hopefully be very successful.

Using new technologies for the creation and development of our tasks has really allowed us to create professional looking products with potential in the real world of music and media.