The target audience for a music video will depend on the expectations of the audience. Everyone will have a different feeling towards a different type of music therefore no one will feel the same, this being an extremely important of music in general as there is such a diverse range of music all appealing to different people in different ways. The expectation when seeing a music video is that it relates to the music of the group and that it gives connotations that appear appropriate so that the target audience ensuring that they are enticed enjoy the video in a great way.
The typical expectations when listening the our music video would be, slow, romantic, boy and girl, cheesy and quiet emotional.
If you had a rock and roll song you would expect a lot of band shots and a group to be performing as this is a strong element to that genre and the attachments that go with it.
These would all be examples of the target audience.
Viewing habits would be habits the audience get into. They're quite like expectations, however these are more to do with seeing the same thing over and over again due to the elements within the video that cause the viewers to become obsessed in a positive way.
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